Objective: Analyze business mergers and acquisition strategy processes     

Introduction: There are many strategies to expand your business and enhance your competitive position in the market. Research a company that has expanded its products and services and examine strategies they used to increase their presence in a national or global market. Once you have found a good case study, how did they conduct the merger strategy or the acquisition strategy? What steps did they use to leverage their success? Purchasing a business can be treacherous unless due diligence is established and executed. Therefore, having a solid understanding of business acquisition is necessary for successful performance.

For this lesson, you will discover the acquisition process in the context of new business venture creation, examine the pros and cons of franchising, and explore the two types of acquisitions. You will also analyze the external impact of business acquisition at the local, national, and global levels. 

Deliverables     

Minimum 4-page paper with a minimum of 3 resources. APA format is required.     

Activity Details     
     
Research a business that has expanded and increased their presence in the market to identify the strategies they used. Identify the type of acquisition they selected and outline the key strategies that were necessary for successful performance, growth, and sustainability.

Step 1: Read the following questions, and summarize your responses in a 4-page paper (APA formatting required):     
     
(a)  Identify and provide a detailed description of the type of acquisition and the key ideas that appeared to work best for the company?

(b)  When describing the acquisition, be sure to address considerations such as revenue, risk, and, and focus on how it impacted internal operational processes, external challenges, and positioning in the market or industry. 

(c) What was the key strategy the company used and the rationale behind the acquisition? Discuss at least two different steps/approaches that you found the company effectively used. If the case study highlights challenges or failures, what do you assess might improve the positioning of the company? 

Step 2:  Write a paper.  Please review the links provided below, containing the essay rubric and APA formatting guidelines, prior to proceeding:     

https://owl.english.purdue.edu/owl/

References
How to Buy a Business. (n.d.).  Entrepreneur. Retrieved from https://www.entrepreneur.com/article/79638

Allahar, H. (2015). An Overview of Key Issues in Mergers and Acquisitions: A Case of Trinidad and Tobago, International Journal of Economics, Commerce and Management, 3(8), pp. 409-425.